Designed to move with your everyday, FOPE offers an understated elegance to every look with their new All In Me campaign. Represented by British actress, Olivia Cooke, artisan Italian jeweller FOPE have launched brand new pieces varying from luxury necklaces, flexible bracelets and dazzling earrings.
Cooke, known for her role in Game of Thrones prequel “House of the Dragon” relished in the campaigns thoughts and feelings behind the pieces.
My family history. The home I grew up in, the games I have played, all the lengths of my skirts. Things that went well, things yet to happen. My dreams, my hopes, my goals. All the moments still waiting to unfold. My loved ones. Who I am. All in me.
Italian Heritage Beginnings with FOPE
Founded in Vincenza, Italy, in 2929, FOPE has captivated the luxury jewellery-scape with it’s innovatively designed bracelets, necklaces and rings. Known for their iconic look, FOPE crafts minimal designs that accentuate the wearer whilst forming to every movement.
Though, FOPE’s beginnings did not bloom from jewellery, but rather watch straps. Originally named FICM (Fabrrica Italiana Cinghie Metalliche), the artisans behind FOPE specialised in producing gold and silver straps, which led to collaborations with well-established horological watchmakers.
The adaptability of the elegant watch straps led to a path into fine jewellery, with FOPE embarking on the craft and release of their patented Novecento Mesh chain.
From here, FOPE has continued to innovate with new technology like the patented Flex’it technology for each new design and collection. From elegant necklaces and chains to unique rings and luxury earrings, the italian jeweller’s collections are celebrated worldwide, and its collaborations with prestigious ambassadors further elevate its global stature.
Related: The History of FOPE
FOPE’s 2025 All in me campaign
FOPE’s all in me campaign challenges identity. It invokes the adaptability of movement, thoughts and choices we make every day. Intertwining with memory, desire and collective culture, FOPE’s All in me campaign reveals the many identities that live within each and every one of us. The All in Me campaign features brand new pieces, with innovative patented technology from FOPE like Flex’it and Novecento mesh.
British actress, Olivia Cooke, fashions the campaign as FOPE’s 2025 global brand ambassador. In a recent interview with FOPE, Cooke expressed her love for the brand, the luxury pieces and form-fitting technology behind it.
Olivia Cooke
Cooke, known for her authentic and commanding roles, has starred in Hollywood’s Ready Player one, House of the Dragon and Bates Motel. The versatility of FOPE’s new All in Me campaign enables Cooke to explore every version of herself amongst luxury.
“As an actress, I’ve played a lot of different roles, with very different styles, and in this campaign, we also played with characters and styles. I loved how the FOPE jewellery adapted to each one of them, no matter what the mood was.”
As an actress, Cooke regularly has to immerse herself in another world. For the Game of Thrones prequel, House of the Dragon, Cooke stated that in order to fully immerse herself into the role of Alicent Hightower involved evaluating the emotional truth of the scene.
“I like to have a capsule jewellery wardrobe that can envelop all of those things and one that also makes me feel both confident and chic, yet also expresses my personality.”
The All in Me campaign features new designs in a mixture of metals, and can even be connected together by versatile clasps to create a multi-metal, long necklace. The ability to craft your own designs and styles with the specially designed materials enables you to have full flexibility and add personality to your piece.
“You can go from day to night with them and they just elevate whatever style you want to wear.”
Versatility is the key to every creation in FOPE’s new campaign. By combining function and form, the All in Me campaign allows the luxury pieces to be transferable from both day time and evening events. The simplicity of each chain, enables the wearer to have full flexibility over their style.
Function and Form with FOPE
Olivia Cooke may be FOPE's 2025 first global ambassador, the versatility of each piece has grown greatly in popularity amongst actresses all over. Crafted for the flexibility of daily life, the italian jeweller has found themselves adorning fashion icons from british actresses to the Wicked Witch of the West at award shows, premiers and even live shows.
Defying Gravity with the EKA collection
Hollywood’s Wicked star, Cynthia Erivo, took centre stage at the Tony Awards last week. As the Awards host for the evening, Erivo showcases the glam side of FOPE designs and craft.
Dazzling in FOPE's Vendôme earrings, Eka Tiny rings, and a striking Luna necklace. With a look that balanced bold elegance and refined charm, Erivo gave the artisan italian jeweller its moment under Broadway’s brightest lights.
The Wicked Witch of the West returns to the silver screen this November in Wicked: Part Two - For Good, the much-anticipated sequel to the acclaimed cinematic adaptation of the Wizard of Oz prequel.
Amanda Holden Stuns in FOPE
Britain’s Got Talent judge and Heart Radio presenter Amanda Holden brought quiet luxury to the BGT Semi-Finals last month, wearing FOPE’s Panorama bracelet paired with classic Prima hoop earrings. Known for her sharp eye for timeless glamour, Holden’s FOPE ensemble effortlessly blended contemporary styling with classic Italian craftsmanship.
FOPE is becoming a favourite of Amanda's, with her being spotted fashioning pieces on carpets or at the Heart radio station headquarters.
Whether behind the judging table or gracing the airwaves, Holden’s choice proves the Italian jeweller is the perfect companion for the modern multi-hyphenate.
Emily Atack's Ode to the 80s
Rising style icon and actress Emily Atack turned heads at the 2025 BAFTAs in a sleek fitting white dress and gloves, accessorising with FOPE's Eka earrings.
Known for her recent role as Sarah Stratton in the new Disney + book adaptation of Jilly Cooper's Rivals, Atack has been channelling the late 80's through FOPE's staple and elegant designs. The ensemble added just the right touch of quiet opulence to her minimalist gown, demonstrating that with FOPE, elegance never needs to shout to be seen.
The World of FOPE at Michael Spiers
FOPE's timeless elegance is only set to become more popular with it's newest campaign. The versatility and combination pieces are ideal for those looking for staple jewellery chains and luxury items to build their new wardrobe. With innovative technology, all collections from the italian jewellers are perfect for those seeking more flexibility.
If you would like to discover more about FOPE we invite you to our showrooms in Truro, Pymouth, Exeter and Taunton where our friendly teams can help you find a piece that is perfect for you.
