TAG Heuer at Michael Spiers

TAG Heuer Watches Monaco Watches & Wonders

TAG Heuer | Michael Spiers

Time never stops

Founded in 1860 by Edouard Heuer, TAG Heuer has earned its place as one of the most revered names in Swiss watchmaking. Renowned for its avant-garde innovation, precision, and bold design, the brand has continually pushed the boundaries of horology.

Driven by a relentless pursuit of excellence and a passion for redefining timekeeping, TAG Heuer has crafted a collection of exceptional timepieces, capable of capturing every fraction of a second. This dedication to accuracy and performance has made TAG Heuer the ultimate choice for racing drivers and pioneers who refuse to slow down.

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TAG Heuer | Michael Spiers

Official Timekeeper of Formula 1®

For decades, TAG Heuer has dominated the racetrack, cementing its legacy in motorsport with over 230 Grand Prix victories, 500 podium finishes, and 15 World Driver Championship titles. And now, once again, TAG Heuer has returned as the Official Timekeeper of the Formula 1®.

EXPLORE TAG Heuer COLLECTIONS

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Aquaracer

The Aquaracer is TAG Heuer’s answer to diving timepieces. Emerging in the late 1970s, the Aquaracer collection combines a bold, sporty aesthetic with exceptional craftsmanship. Boasting remarkable water resistance and incredible underwater legibility, the Aquaracer is perfect for those who dare to tread in dangerous waters.
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Aquaracer
TAG Heuer

Monaco

Worn by racing legends, the TAG Heuer Monaco collection is the square-faced avant-garde icon that defines the brand’s rich racing history. Gracing the wrists of drivers since 1969, the Monaco collection features a variety of special editions and designs for every racing-enthusiast.
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Monaco
TAG Heuer

Carrera

Born on the racetrack in 1962, the Carrera collection from TAG Heuer is a must-have for every racing enthusiast. Acting as a symbol of innovation and the endless pursuit of horological perfection, a Carrera timepiece pushes the boundaries of timekeeping.
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Carrera
TAG Heuer

Formula 1

TAG Heuer’s Formula 1 collection is a vibrant fusion of bold colours, dynamic design, and precision timing. A great collection for those who love the thrill of the race and want to express their own individual personality.
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Formula 1
TAG Heuer

Link

As a symbol of both sports and elegance, the Link collection was born with its signature integrated S-shaped bracelet, blending fluidity with a striking aesthetic. Perfect for those wanting to make a bold statement whilst also looking for comfort.
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Link

TAG Heuer | Michael Spiers

Uncover TAG Heuer at our Truro & Taunton Showrooms

Go for gold with TAG Heuer and explore our collection at our Truro and Taunton showrooms. Our friendly team will help you find a timepiece that won’t slow you down.

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TAG Heuer Men's Watches

TAG Heuer Women's Watches

TAG Heuer | Michael Spiers

History of TAG Heuer

Originally founded by Edouard Heuer in 1860 in Switzerland, TAG Heuer has been a key pioneer within the Swiss watchmaking industry for more than 160 years. From groundbreaking patents like the keyless crown to the launch of iconic collections like the Carrera and Monaco, TAG Heuer has become an icon among watch enthusiasts.

Latest from TAG Heuer

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The Official Timekeeper of Formula 1®: TAG Heuer

As we near the green lights of Silverstone Grand prix, we take a deep dive into the historical relationship between Formula One and Official Timeke...

TAG Heuer

Best Collector Swiss Watches of 2025

Choosing the perfect timepiece is no small feat, especially if you are just beginning your collection or searching for a watch with timeless appeal...