Tissot at Michael Spiers

Founded in Switzerland in 1853, Tissot boasts a rich watchmaking heritage - and its logo firmly represents the quality and reliability that the brand has delivered for over 160 years. Since its inception, Tissot has stood by its signature, Innovators by Tradition, and the high calibre of the brand is recognised throughout the world. Having been named the Official Timekeeper and Partner of many disciplines, including basketball, cycling, motorsports, rugby, fencing and ice hockey, Tissot is a legend in both the sports watch and timekeeping industries.

Tissot was founded in 1853, by Charles-Emile and his father, in Le Locle - a town known for its watchmaking. Not wanting the skills developed in Le Locle to be lost, Charles-Emile promoted the creation of watchmaking schools. From this, Tissot continued to grow, becoming a highly accredited and recognised brand across the world. By the 1920s, electricity has become part of daily life, but it magnetizes watches and affects their precision. So in 1930, to solve this problem, Tissot creates the world’s first non-magnetic wristwatch. Tissot has become the official timekeeper for some of the biggest sporting events. Over time, Tissot has continued to innovate based on Swiss watchmaking tradition.