TUDOR Returns to Motorsports with Visa Cash App RB F1 Team

Posted on 16 February 2024

We're thrilled to announce that TUDOR is back on the racetrack, teaming up with the newly minted Visa Cash App RB Formula One Team as an official partner, propelling the team straight to the forefront of Formula 1.

Since the late '60s, TUDOR has etched its mark on motorsport history, supporting winning teams from the TUDOR Watch Racing Team to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, they are revving up for another exhilarating ride.

Partnering with Visa Cash App RB, a fresh face in Formula 1, TUDOR is set to make waves on and off the track. With the dynamic duo of Daniel Ricciardo and Yuki Tsunoda behind the wheel, the team is gearing up for a ground-breaking season, marked not only by their prominent branding on the striking livery and drivers' suits but also by a radical overhaul across all departments.

“TUDOR has always been fuelled by a daring spirit, a consistent will to do things differently,” says TUDOR CEO Eric Pirson. “And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” he adds.

“We are delighted to welcome TUDOR to our team. They have a long history in motorsport, dating back to the 60s when they first got involved in sports car racing, as well as historic racing and rallying” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “ Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality – just like Tudor watches.”

At TUDOR, they believe in doing things their own unique way. Choosing to back Visa Cash App RB isn't just about putting their name on a winning car—it's about supporting a team that shares their audacious spirit, ready to defy expectations and race to the forefront of Formula 1.

Get ready for an adrenaline-fueled season as TUDOR goes full throttle with the Visa Cash App RB Formula One Team in 2024!


TUDOR is a distinguished Swiss-made watch brand renowned for its mechanical precision, sophisticated style, and unbeatable value. Since 1926, they have been crafting timepieces that embody the spirit of adventure, chosen by bold explorers across land, air, and sea. With the iconic Black Bay collection and the entire chronograph range,  TUDOR watches are synonymous with reliability and daring.



In 2017, TUDOR launched the #BornToDare campaign, celebrating individuals who push the boundaries and achieve the extraordinary. Their watches are built to withstand the most extreme conditions, empowering daring lifestyles around the world. Supported by a roster of elite ambassadors, the #BornToDare spirit continues to inspire audacity and innovation.


Visa Cash App RB

With over 350 race starts, the Visa Cash App RB Formula One Team, formerly known as Scuderia Toro Rosso and Scuderia AlphaTauri, has been a stalwart competitor in Formula 1 since 2006. Now, with a renewed mission to vie for the sport's top honours, the team is ushering in a new era of motorsport excellence.


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