TUDOR IS THE OFFICIAL TIMEKEEPER OF THE TOUR OF FLANDERS

Posted on 18 March 2024

TUDOR, the esteemed Swiss watchmaker, proudly announces its role as the official timekeeper of the renowned Tour of Flanders, following a strategic partnership with Flanders Classics, the esteemed organizer of Belgian spring classics.

In the vibrant world of competitive cycling, certain races shine brightly above the rest. The Tour of Flanders, affectionately known as "De Ronde" or "Vlaanderens Mooiste" among locals, has earned its illustrious status over a century of thrilling competition. Organized by Flanders Classics, the race is part of a prestigious roster that includes six spring classics for elite men and women cyclists in Belgium, such as Gent-Wevelgem and Omloop het Nieuwsblad.


Standing as one of the Monuments races alongside esteemed counterparts like Milan–San Remo and Paris–Roubaix, the Tour of Flanders boasts a distinct charm. Its challenging route is adorned with a series of treacherous cobbled climbs, setting the stage for unforgettable moments of athleticism and determination. With gradients reaching up to 20%, the race promises excitement and spectacle for avid spectators.

Embracing the daring spirit of the Tour of Flanders, TUDOR assumes its role as the official timekeeper, adding another prestigious event to its repertoire. Guiding the TUDOR Pro Cycling Team into the fray is none other than legendary ambassador Fabian Cancellara, a three-time victor of the Tour of Flanders. Underpinning TUDOR's ethos is the #BornToDare campaign, launched in 2017.


This campaign celebrates individuals who embody audacity and excellence in their pursuits, resonating with the brand's history and values. Inspired by the vision of Hans Wilsdorf, TUDOR's founder, who crafted watches to endure the most extreme conditions, the #BornToDare spirit reflects the brand's relentless commitment to innovation and adventure.

Flanders Classics, synonymous with excellence in cycling, curates a portfolio of prestigious races including Omloop het Nieuwsblad, Gent-Wevelgem, and the Tour of Flanders, enriching the sport with each thrilling event.

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