The partnership between TUDOR, the esteemed watch brand, and their pro cycling team is a testament to shared values of performance, endurance, and precision. TUDOR's collaboration with their pro cycling team extends beyond mere sponsorship; it's a synergistic relationship that fosters innovation, craftsmanship, and a commitment to excellence.
But this partnership with their pro cycling team involves more than just branding. It's an opportunity for TUDOR to test the limits of their timepieces in real-world, high-performance environments. By equipping their elite cyclists with specially designed watches, TUDOR can gather invaluable feedback to refine and enhance their products, ensuring they meet the exacting demands of professional athletes.
And now, the race evolves. Introducing the brand new Pelagos FXD model: a cycling-themed chronograph made with light weight and functionality in mind. Understanding that speed and endurance are essential, TUDOR employs carbon composite for the case of the Pelagos FXD Chrono "Cycling Edition", mirroring the lightweight resilience of top-tier cycling materials. Additionally, titanium is integrated into other components, ensuring a balance of strength and agility.
The origins of the Pelagos FXD Chrono "Cycling Edition" stemmed from a directive from TUDOR Pro Cycling team members: create a watch capable of withstanding the rigours of professional cycling while serving as a practical asset on the road.
Emphasising readability, the matte black dial adorned with red accents reflects the iconic colours of the TUDOR Pro Cycling Team. Retaining TUDOR's signature square hour markers and "Snowflake" hands, originally designed in the 1960s to enhance visibility, they are now crafted from luminescent ceramic composite for optimal legibility under challenging conditions. Surrounding the dial is a recalibrated tachymeter scale angled at 45°, focusing on the speeds typical of cycling.
TUDOR’s signature is #Borntodare, it tells the story of the watchmaking vision of the founder of the brand, Hans Wilsdorf, and how that vision was brought to life… daringly. The TUDOR Pro Cycling Team will embody this distinctly daring perspective, combining TUDOR’s no-compromise attitude and history of innovation with Fabian Cancellara’s unparalleled experience and vision.
