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TUDOR ANNOUNCES LANDMARK AGREEMENT WITH WORLD RUGBY INCLUDING PARTNERSHIP WITH RUGBY WORLD CUPS

Posted on 5 December 2017

Tudor announces a landmark deal with World Rugby to add to the brand’s growing rugby portfolio. This new multi-layered partnership will see Tudor support the sport’s leading events for the men, women and U20’s in both the XV and 7’s formats, as well as the World Rugby Hall of Fame and World Rugby Awards.

TUDOR IS BORN TO DARE

In 2017, Tudor launched a new campaign with the ‘Born To Dare’ signature. This signature reflects both the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. It also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyle indeed. It tells of the singular approach Tudor is known for today, having pioneered now major trends within the watchmaking industry. The Tudor ‘Born To Dare’ spirit is expressed in campaigns and supported globally by ambassadors and partnerships representing it. World Rugby and the individual players, coaches, referees and pioneers who make up the coveted Hall of Fame, embody the daring values that made Tudor what it is today and because of that Tudor is proud to welcome them to its family.

WORLD RUGBY AWARDS: UP FOR ANYTHING

The World Rugby Awards recognise excellence. As sponsors of the World Rugby Breakthrough Player of the Year, Tudor embraces the modern player who is making an impact on the global stage. These are the individu

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