This year at Watches and Wonders 2025, TAG Heuer unveiled a collection that was nothing short of extraordinary. Following an electrifying keynote, the showcased exciting new additions to some of its most iconic collections, alongside bold new timepieces celebrating TAG Heuer’s triumphant return to Formula 1®.

In this article, we dive into the standout highlights from TAG Heuer and explore how their latest creations are engineered with one purpose in mind: to win.

At TAG Heuer's keynote at Watches and Wonders, we were thrilled to see Antoine Pin, the brand's CEO, take the stage and breathe life into the brand’s inspiring message.

As part of his introduction, Pin addressed TAG Heuer’s renewed role as the Official Timekeeper of Formula 1®, but emphasised that the brand’s identity goes far beyond the racetrack.

He spoke passionately about the true essence of TAG Heuer, which is deeply rooted in the company’s 150-year legacy. Having witnessed some of the most iconic moments in sports history, Pin shared the brand’s belief that we all have the potential to transcend our limits. TAG Heuer, he stated, exists to inspire us to surpass ourselves - whether that means pushing the boundaries on the racetrack or breaking your personal best in a 10k run.

This philosophy is not just about the brand's spirit; it is embedded in the craftsmanship of its exceptional timepieces. The newest collections for 2025 embody this relentless pursuit of excellence.

On the starting line, we have the new additions to this iconic collection, featuring the TAG Heuer Carrera Day-Date models. Embodying success, the TAG Heuer Carrera blends refined aesthetics with high-performance engineering.

Featuring the new TH31-02 manufacture movement, ergonomic enhancements, and high-quality components, the new Carrera celebrates its legacy as the “success watch” - a timepiece cherished by victorious racers and ambitious achievers. Coming with a variety of different coloured bezels to choose from along with strap options, we are incredibly excited by this collection.

Another addition to the Carrera Date line-up is the new TAG Heuer Carrera Date Twin-Time. This is a timepiece to keep your eye on, presented in a 41 mm steel case and bracelet, featuring a sunray brushed dial in a stunning teal green. 

Following the reveal of the Carrera, the Maison introduced the striking new TAG Heuer Formula 1 Solargraph collection, a bold tribute to the Swiss watchmaker's enduring racing legacy. Seamlessly blending heritage with modern innovation, this collection draws inspiration from the original 1986 Series 1, reimagined for a new generation with vibrant colours and cutting-edge technology built for life in the fast lane.

Capturing the electrifying spirit of the ‘80s, each 38 mm timepiece features a lightweight TH-Polylight bezel in an array of eye-catching hues, offering both comfort and individuality. These watches are not just built for speed - they are made to make a statement.

The unveiling of the TAG Heuer Monaco Split-Seconds Chronograph I F1® marked a bold new chapter in high-performance horology. Inspired by the adrenaline-fuelled world of Formula 1, this extraordinary timepiece is a true technical masterpiece.

Encased in sleek white ceramic and featuring a striking red translucent dial, the watch pays tribute to the signature colours and electrifying spirit of Formula 1®. At its heart lies the rattrapante chronograph, a complication celebrated for its precision and complexity, mirroring the split-second decisions that define elite motorsport.

Limited to just 10 pieces worldwide, the TAG Heuer Monaco Split-Seconds Chronograph I F1® is a collector’s dream. Its design evokes the intensity of the starting grid: the bold dial reveals intricate mechanics beneath, with a hand-lacquered TAG Heuer shield at 12 o’clock and a subtle Formula 1® logo integrated into the minute track at 6 o’clock.

For more about this exclusive timepiece, you can explore the TAG Heuer website.

With TAG Heuer’s return to Formula 1®, one thing is clear - they are not just competing; they are aiming for the podium. Champions are not born; they are crafted through precision, resilience, and an unrelenting drive to push beyond the limits. TAG Heuer’s bold showcase at Watches and Wonders has only fuelled the excitement, and we are eager to see where this momentum takes them next.

As an official TAG Heuer retailer, we are proud to stand alongside a brand that embodies innovation and performance at every turn. To discover more about their latest timepieces, visit or contact our Showrooms, our team would be delighted to assist you.