Classic, practical, and effortlessly stylish, the new Top Time B31 from Breitling is a welcome addition to the brand’s iconic catalogue. Reinventing the spirit of the original Top Time models, the B31 pairs a beautifully simplified design with a newly developed calibre movement, making it a standout everyday timepiece.

Adding to its growing momentum, the B31 has already captured attention worldwide, seen on the wrist of Austin Butler, the ideal rock 'n' roll ambassador for Breitling’s bold new era. In this article, we explore the rich history of the Top Time, the impressive features of the new B31, and the story behind Breitling’s latest star ambassador.
Evolving the Breitling Top Time
First introduced by Breitling in 1964, the Top Time was conceived as an entry-level chronograph aimed at style-conscious individuals eager to step into the world of fine watchmaking. Unlike Breitling’s more technical models, such as the Navitimer and Chronomat, the Top Time offered a fresh, more fashionable take on the chronograph design.

The collection quickly found its place in popular culture when Sean Connery’s James Bond wore a specially modified reference 2002 in Thunderball, the first time a Bond timepiece had been modified by the legendary Q.
Designed as Breitling’s everyday watch, the Top Time stood out with its bold use of colour and renowned precision. However, it is clear that Breitling has continued to evolve the collection as we can see in the new B31 models. Here, the Top Time has been reimagined with a focus on simplicity and practicality - even making the bold decision to remove the chronograph function entirely.
The Breitling B31
As previously noted, one of the most striking changes with the B31 is the absence of a chronograph. Instead, Breitling has embraced a more streamlined, minimalist approach. Featuring a date window at 3 o’clock, elegant baton hands with a vibrant orange seconds hand, and a palette of complementary colours, these timepieces are designed for those who appreciate a clean, refined aesthetic.
The timepiece itself is 38mm with a thickness of 10.3mm. Made from stainless steel, they fit nicely on a range of wrist sizes without looking too big.
With that in mind, here are a few signature features worth highlighting:
New Bold Colours
The B31 collection introduces three striking new colour options:
Lightning Blue
Dark Green
White with a sky-blue outer dial
Each variant commands attention, with the white and sky-blue model in particular offering a distinct vintage, retro charm. While the designs embrace simplicity, they remain unmistakably true to Breitling’s DNA, blending heritage, craftsmanship, and style with effortless ease.

The New B31 Calibre
Adding to its appeal, the B31 debuts a brand-new in-house calibre, Breitling’s first-ever three-hand movement. Developed over four years, this COSC-certified chronometer delivers outstanding performance, featuring a 78-hour power reserve and a free-sprung balance wheel for enhanced precision. The intricate craftsmanship of the movement can be admired through the sapphire crystal caseback.

Different Straps
The B31 collection is available with either a stainless steel bracelet or a leather strap, offering two distinct styles to suit different tastes.
Starting with the stainless steel option, the 3-link bracelet features striking diagonal cuts, combining brushed outer links with polished centre links for a refined, dynamic look. It is also equipped with an adjustable clasp, allowing for easy, on-the-fly adjustments to ensure the perfect fit.
For those seeking a more vintage-inspired aesthetic, the leather strap models are an excellent choice. Crafted from soft, unpadded leather, they enhance the retro character of the timepiece. A thoughtful detail is the vibrant yellow lining on the underside of the strap, a subtle yet unmistakable nod to Breitling’s bold spirit.
Let’s Rock n’ Roll

You may have already seen Austin Butler confidently sporting the new B31, and we couldn’t think of a better fit for Breitling’s latest ambassador.
From his early appearances on Nickelodeon and the Disney Channel, Austin Butler has risen to become a Hollywood leading man. With his iconic portrayal of Elvis in the 2022 biopic and his role as the powerful Harkonnen in Dune Part Two, he has quickly become a household name.
Having long admired the brand, which has been worn by legends like Paul Newman, Steve McQueen, and James Dean, Butler was immediately drawn to the B31. When discussing his passion for timepieces, Butler shared his thoughts:
A watch becomes an effortless choice when it seamlessly fits into your everyday life, while others are better suited for special occasions, like pairing with a tuxedo. Each watch has its own personality like clothing. It is just an extension of personal style and mood
With Austin’s emphasis on practicality, the B31 is a natural choice. Blending modern stardom with classic heritage, the B31 has already cemented itself as a defining piece for the brand.
Discover the Breitling B31
If you are searching for a new everyday timepiece to add to your collection, the Breitling B31 may be the perfect choice. You can explore the full collection on our website or enjoy a hands-on experience at our Plymouth showroom, where our friendly team will be delighted to guide you through the world of the B31.