Breitling, known for its composed timepieces, has reimagined one of its most stylish and honoured designs in a new, contemporary fashion. The Lady Premier hosts Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes that come together in playful elegance. The collection captures the poise and unscripted spirit of the Lady Premier woman, honouring those who have shaped the brand’s past and those who are defining its future.
From the brand’s inception in aviation to adorning the wrists of Hollywood icons worldwide, we explore the legacy that Beatrice Breitling established with the launch of the new Breitling Lady Premier.
From Purpose to Style: Beatrice Breitling
The acclaimed muse of the Lady Premier collection, Beatrice Breitling, inspired the “epitome of grace and glamour” in every timepiece her husband set out to craft. In the early 1940s, Willy Breitling introduced the Premier Fantaisies timepiece models. These pioneering women’s watches were chic chronographs designed specifically with women in mind; A smaller dial, more elegant settings and the addition of diamonds, rubies or other precious stones to create intricate dial patterns.
Beatrice, Willy’s wife, became a driving force in Breitling timepieces. Her desire for elegant but purposeful timepieces echoed not only in the Premier collection but also found footing in the Breitling Top Time collection.
“When a woman puts on her watch, her whole personality is magically transformed.”
Today, Beatrice’s legacy is honoured in the latest additions to the Breitling Lady Premier collection. With seven new exquisite editions, these watches pay homage to the stylish yet purposeful desires of women, both past, present, and future.
Related: The History of Breitling Watches: The Spirit of Adventure
Worn by Women First: The Lady Premier of Yesterday
The first Breitling Premiers were introduced as opportunities for personal style and expression to shine. As the nations emerged from war, Breitling made it their mission to craft timepieces that were a reflection of people’s aspirations and individuality.
The original Lady Premier, the Model 780 from the 1940s Premier Fantaisies line, included a brown leather strap with a complementary yellow gold bezel and simple white dial. The dial was refined, but included two subdials and an Art Deco-style font for the numerals. The Premier Fantasties 780 offered a perfect example of classic watches of its time, and why it became the main inspiration for the latest Lady Premier models of 2025.
Built for the Modern Woman: Celebrating Effortless Confidence
The Lady Premier celebrates women who are effortlessly confident, naturally charming, and unapologetically themselves. Built for every occasion, and every moment in a woman’s life, these new additions pay homage to the elegant and refined look of the original Breitling Premiers whilst playfully embracing diamonds and bright colours.
An Expression of Silhouette, Shade and Surface
Paying tribute to Breitling’s 1940s models, the seven new additions to the Lady Premier line feature beautiful avant-garde lugs and seamless case-to-bracelet flow, crafted with a balance of style and versatility.
These timepieces include minimalist numerals; the dial offers a vintage look, similar to that of the early Premier designs. Slim lozenge hands and a sculptural crown enhance its jewellery-like appeal.
Beneath the refined exterior, the 32 mm model is equipped with the COSC-certified Calibre 77 SuperQuartz™ movement. This thermocompensated quartz calibre delivers exceptional precision and reliability, harnessing advanced technology in a beautifully proportioned form.
Distinctive Dials of Refinement
The Breitling Lady Premier 32mm is offered with a choice of refined dial options: deep black, lustrous mother-of-pearl, or elegant midnight blue with cascading diamonds along the bezel. Each is perfectly suited to complement the seamless transition from day to evening.
The 36mm editions are available with exquisite dial options in varied colours to connect with Breitling's contemporary and spirited nature.
Straps of Sophistication
The 32 mm editions of the Breitling Lady Premier 32 present a newly introduced, tapered seven-row Chevron bracelet crafted from stainless steel, a feminine twist on the men’s Premier. The V-shaped pattern of the links lends a subtly feminine reinterpretation of the Premier line, seamlessly flowing into the case and offering both elegance and comfort.
The metal bracelets are finished with a unique Breitling-marked folding clasp for comfort and style.
Complementing the refined dial shades of the 36mm model, the alligator leather straps are offered in an exquisite palette of chocolate brown, sage green, deep purple, and sophisticated silver grey.
The Lady Premier: For the Modern Woman with Vintage Elegance
Whether dining out with friends, pursuing big ideas, or exploring the city, the new Breitling Lady Premier brings ease, elegance, and a touch of fun to the everyday.
Available at our Truro, Plymouth and Exeter showrooms, we invite you to view the new Breitling Lady Premier timepieces. In our Plymouth showroom, our expert, James Burke, can help you find the timepiece that suits you.
