Posted on 4 July 2022

Daisy: An Icon Reimagined

Georg Jensen and Danish fashion designer Stine Goya join forces to reimagine Daisy: a Georg Jensen icon.

Originally launched in the 1940s, Georg Jensen’s Daisy takes inspiration from the daisy-shaped brooch that was gifted to Her Majesty Margrethe II, the Queen of Denmark, on her birth.

The striking new series of colourful designs by Georg Jensen and Stine Goya reinterprets the decades-old collection in a uniquely contemporary way. Featuring an updated and reworked design, where the flower’s petals are slightly detached from one another and rounded on the edges, the Georg Jensen x Stine Goya collection introduces a bright colour palette that adds a touch of Stine Goya’s colourful universe, giving life to an eye-catching collection that’s at once refined and refreshed.

About the Designer

Danish designer Stine Goya launched her eponymous label in 2006 at a time when the Danish fashion scene was synonymous with minimalist design and muted palette. For Goya, Copenhagen had forever been a joyful source of inspiration. With each collection a rich exploration of colour and print, she successfully carved a unique position on both the local and international stage.

“We wanted to be careful not to override the true essence and classic beauty of the Daisy, while at the same time imbuing it with a joyful and contemporary aesthetic,” says Stine Goya.

EXPLORE THE COLLECTION